High Performance Cultures - A Piece of cake!

High Performance Workplace Cultures aren't rocket science they are a piece of cake.  Becky will bring to life the unique Culture Change framework the Culture Cake - 5 layers of yummy goodness to cultivate a better Culture - where it is easy to get work done, where people are safe to speak up, where frustrations are turned into focus and you can learn from both failure and normal everyday work.  Becky will share a whole bunch of tangible ideas and approaches to operate by to be Better.  The ethos being that Better People, Become Better Leaders, Building Better Cultures.

Speakers:

Becky Ray

The Rise Of The Clones

Deepfakes are getting easier to make but how can they be used in crime? Are they the next tool in the social engineer’s toolkit? From hacked CCTV to cloned RFID cards and incredible AI technology, Jake will uncover what is currently possible and showcase his latest hacks using AI. Plus learn what happens when you experiment the spread of misinformation and how it can be used in financial crime.

Speakers:

Jake Moore

Culture Counts: The Business Impact of Diversity and Inclusion on Employee Engagement

Your business culture counts. If your employees feel they are listened to, understood and that they belong, they will be happier and more engaged in their work. And that will create a positive business impact. This panel will explore employee engagement with experts on diversity, equity, inclusion, neurodiversity and employee happiness. We will explore the reasons why diverse, inclusive teams create happier, more engaged employees. Join us to discover why culture truly counts in building a high-performing, people-first company. Our panel will be sharing practical tips for you to drive change with your teams.

Speakers:

Mo Kanjilal

Matthew Phelan

Karan Kapoor

Isabella Mascarenhas

Petra Kis-Herczegh

The Say Yes Strategy: Embrace the Unknown and Make It Happen

"The Say Yes Strategy: Embrace the Unknown and Make It Happen" isn't just another motivational talk – it's a session born from courage and backed by real-world success. When Musonda said yes to an opportunity in Southeast Asia at age 22, she transformed uncertainty into a $10,000 monthly income and launched a trajectory that would lead to a six-figure career in technology leadership. Through this dynamic session, she shares how one strategic "yes" can cascade into breakthrough success, demonstrating how she parlayed early bold decisions into leading £30M+ digital transformations across global organisations.

Speakers:

Musonda Veronica Malama

From Setback to Strength: How to Find and Use Strength from Inside

From Setback to Strength: How to Find and Use Strength from Inside is a powerful keynote exploring the journey from adversity to resilience. Simon Kent shares his personal story of surviving a life-changing brain hemorrhage (stroke), using it as a blueprint for practical and transformative steps anyone can take. Drawing on his concept of Rez -one’s inner higher self - Simon offers actionable strategies to help individuals reconnect with their own source of strength, overcome setbacks, and cultivate resilience. Attendees will gain tools for daily practice, empowering them to turn challenges into opportunities for personal growth and transformation.

Speakers:

Simon Kent

People, Not Just Processes: Prioritising Mental Health at Work

The IT world never sleeps, but the humans behind it need to. In high-pressure environments like MSPs and internal IT teams, mental health challenges are often overlooked until they become impossible to ignore. Join this candid and practical panel session as experienced MSP leaders share what they've learned, both the steps forward and the lessons learnt about fostering healthier, more supportive workplaces. From creating safe spaces and encouraging open conversations to redesigning how we lead and structure our teams, this panel dives into what it really takes to put people first. Whether you’re running an MSP, managing an internal IT team, or part of the crew, you’ll leave with actionable ideas and, maybe more importantly, a reminder that it’s okay not to be okay.

Speakers:

Claire Jenks

Gareth Westwood

Chris Ward

Chris Morrell

Worklife in ITSM: What’s Changed, What’s Next?

Join us and our panel of experts as we explore the findings from our latest research on the future of worklife in ITSM. We’ll dive into how technology, skills, and wellbeing are reshaping ITSM, comparing insights from 2023 to 2025. From the rise of AI to the growing focus on emotional intelligence and employee experience, we’ll discuss what these trends mean for IT professionals. Don’t miss this chance to learn how to adapt, innovate, and thrive in this evolving area.

Speakers:

Michael Kyffin

David Wright

Sean Burkinshaw

Georgie Otubela

Duncan Watkins

Get a day back in your calendar, every week

Do back-to-back meetings dominate your calendar? Do you put off what’s important because everything is urgent? Or is burnout a concern and do you want to avoid it but not know how? This highly interactive and engaging keynote will give you a completely different way of looking at your time – seeing where it goes, new insights into how and why you lose it, and simple strategies you can use to claw it back. So, if you're fed up of being a slave to your calendar, give yourself a gift that will remove your biggest barrier to success, happiness and wellbeing – a new relationship with time.

Speakers:

Paul Holbrook

Same Old problems

During 2014 and led by the speaker, itSMF UK conducted research with the problem managers from household names like Visa, HSBC, Oxfam and Centrica. Ten years later, in late 2024, we repeated the survey on trends in problem management to see what (if anything) had changed. Organisations as diverse as Coventry Building Society, Aegon, Edinburgh University, Direct Line, Irwin Mitchell and the DWP helped us to see where problem management had got better, remained the same or even regressed. Come along and see the results, the analysis and see if we really are having the 'same old problems'.

Speakers:

Barry Corless

Lunch Break

ITSM Career Playbook: Securing the Best Roles & Keeping Them

Navigating an ITSM career isn’t just about landing a job, it’s about making the right choices, and staying in demand. Whether you’re deciding between contracting and permanent roles, looking to secure contract extensions, or aiming for long-term career growth, this session will provide insight and advice into how these individuals consistently landed the most sought after senior ITSM roles out there. Hear first-hand from leaders with experience across iconic brands like Selfridges, BBC, PWC, Dunnhumby and GAME to name a few. -How have our panel progressed their careers, and how can you/your team do the same. -How to manage the transition between roles and organisations. -Where do we see ITSM heading and how can you stay at the forefront? -Your questions answered.

Speakers:

Lewis Vyse

Cola Samuel

Russell Tooby

Mark Boyer

Real voices. Real change. Reimagining inclusion in tech

Join us in this panel discussion on practical ways to drive positive change in the technology world in terms of equity and inclusion. Some of the topics covered include:

• Challenges faced getting into the boardroom or a seat at the table
• Being heard, raising profiles, empowering people and using data to support them
• "Soft voices can have the biggest volume"
• Resilience & armour - psychological safety

Speakers:

Kiki Choda

Sophie Hussey

Simone Jo Moore

Mark Boyer

Integrating cybersecurity into IT service management: Practical strategies for strengthening security

In today’s rapidly evolving digital landscape, cyber threats pose significant risks to organisations of all sizes. While IT Service Management (ITSM) focuses on delivering reliable and efficient IT services, integrating cybersecurity considerations into these processes is essential for safeguarding critical assets and ensuring operational resilience. This presentation offers practical strategies for enhancing cybersecurity within ITSM frameworks. It will explore how ITSM professionals can incorporate security measures into incident management, change management, and service request workflows. The emphasis is on straightforward, actionable steps that can be seamlessly integrated into existing processes without adding unnecessary complexity. By aligning cybersecurity practices with ITSM responsibilities, organizations can improve risk management and bolster defences against emerging threats. Attendees will gain valuable insights into enhancing their security posture while maintaining efficient and effective IT operations.

Speakers:

Thomas Mackenzie

Service management the glue that keeps value streams delivering?

Using real-world examples, how can you use best practices to embed service management into value streams, thereby boosting efficiency and enhancing customer satisfaction. With the interconnected nature of Service Management bringing all parts of the business together the time has never been more critical for organisational reviews.

Speakers:

Phill Fox

Paul Atfield

Ensuring regulatory compliance with IT asset and service management

The session will provide actionable insights on aligning IT Asset Management (ITAM) and Software Asset Management (SAM) with compliance standards, including NIS2 and DORA. You will learn how to leverage asset discovery, asset management, CMDB, and IT Service Management strategies to streamline your approach and stay ahead of both current and future regulatory demands.

Speakers:

Joel Eyssen

Swissport’s Transition to No-Code with HaloITSM

This session aims to present the main benefits realised by Swissport since migrating to the Halo platform. Specifically, key metrics and demos will be presented around a few core areas: - Financial savings: Advantages of transparent and all-inclusive licencing model. - Increased Control: Reduce reliance on 3rd parties by empowering process owners and business unit leaders to maintain their own areas. - Automation: Improvements in cross-departmental collaboration, approval streamlining, self-service capabilities. - Data & Analytics: Improvement of performance visibility across the board.

Speakers:

Daniel Le Masurier

Faysal Ali

AI & sustainability: Transforming ITSM for tomorrow

Step into the future of IT service management, where AI meets sustainability. This forward-thinking session shows practical ways to transform your ITSM practices for 2025 and beyond. Through engaging case studies, discover how organisations successfully reduce their digital carbon footprints while enhancing service quality. Learn how to harness AI for sustainability initiatives, adapt to new environmental regulations, and measure your organisation’s impact. Whether you're just starting your sustainability journey or advancing existing programmes, you'll leave with actionable strategies to create positive environmental and business outcomes through sustainable ITSM.

Speakers:

Dr Tuuli Bell

AI-Powered ITSM: A Must-Have or Just Another Requirement Checkbox?

ITSM vendors pitch AI as a must-have, but is it truly transformative or just another requirement checkbox? Too often, organisations define tool requirements around trends rather than actual business needs—leading to costly misalignment. Building on past insights into ITSM tool selection, this session explores how AI fits into real-world requirements, the risks of vague or vendor-driven criteria, and how to separate genuine value from marketing hype. Before you invest, ensure your requirements drive your decisions—not the other way around. Learn how to cut through the noise and choose the right tool for your organisation, AI or not.

Speakers:

Misha Macinski

Sassy MINDS - Your Boldest & Most Impactful Strategy

You don’t need courage to be imperfect, but the courage to be an empathic leader. Discover how emotional governance and wellbeing loops transform your workplace into a haven for mental health. "Sassy MINDS" presents pragmatic strategies to assess and evolve emotional impact, introduce actionable models to embed mental health-conscious workflows into AI-human collaborations. Empower yourselves to rethink wellbeing, foster a culture of care that is both innovative and sustainable in Industry 5.0.

Speakers:

Simone Jo Moore

Vawns Murphy

Be an ESM trendsetter in a digital world

With increased focus on Digital Employee Experience and an increased spend on Digital Transformation (Global digital transformation spending 2027 | Statista), an enterprise view of service management will be needed more than ever. In this session we will explore ways to future proof the service management practice, bring together cross-domain teams and enhance the overall employee experience. In a world where everyone is expecting a seamless service experience at work and in their personal lives, we must be creative and use innovative solutions to create more with less (money, time to value…).

Speakers:

Alex Cosma

Transforming IT and enterprise services with experience data

Employee productivity has become a top priority for IT organizations, making understanding and improving employee IT experience essential. In this session, Prashant Arora shares insights into PepsiCo's transformative strategies to streamline its services and enhance the end-user experience. Alongside Mark Bewick from HappySignals, he explores how shifting from traditional performance metrics to human-centric experience data enables organizations to drive meaningful transformation and achieve business success. This session promises actionable strategies for any organization looking to enhance IT services while driving meaningful business outcomes.

Speakers:

Prashant Arora

Mark Bewick

What your ITSM is doing wrong and how to fix it

A new ITSM framework that focuses on Team Chemistry and Trust. There are specific habits, processes, and metrics used in Incident Management and Service Request fulfilment that are detrimental to the company, but EVERYONE is doing them. You'll learn why those habits, processes, and metrics are harmful and how to implement a superior ITSM strategy, specifically around Incident Management and Service Requests.

Speakers:

Simon Lara

A playbook to use Agentic Automation to transform the service desk

Agentic automation is transforming ITSM, but we're still figuring out how to make it truly right, so it makes IT service management more efficient, cost-effective, and user-friendly the way it promises to. In this presentation, I’ll walk our ITSM peers through practical, step-by-step actions to bring automation to the service desk, backed by real data showing the results. We’ll keep it simple, focusing on a solid approach without the jargon.

Speakers:

Emaad Shehzad

One giant leap for incident management

In an era where the traditional IT helpdesk is shrinking, IT Operations is thriving, leveraging decades of service management expertise. Managing large-scale incidents remains challenging, with issues like delayed detection, poor communication, and siloed tools. ITSM practices can either support or hinder improvement efforts. This vendor-agnostic session explores solutions to optimize incident management, empowering ITSM leaders to enhance efficiency and effectiveness. Attendees will engage in discussions, sharing experiences, with collective insights provided afterward to help organizations evolve their incident management processes. Join us to learn actionable strategies for launching your company into a new era of incident management.

Speakers:

Jim Hirschauer

Square Enix: The journey to award-winning ESM

Hear from global video game publisher Square Enix (winners of the itSMF Award for Service Innovation) about their journey to a unified enterprise service ecosystem. Square Enix will talk about how they established and executed their ESM strategy - tackling the initiative in bite-size chunks. A unified service management solution enabled them to bring teams, services, knowledge, and customers together within a single platform that gives visibility of it all. They transformed the service experience, offering a compelling digital experience that customers love – and a shift in customer behaviour from 80% email to 90% portal interactions. With a greatly reduced transactional load, they created the capacity they needed to break out of the firefighting loop and really drive the expansion and optimisation of ESM.

Speakers:

Pat Bolger

Alex Cosma

How to choose an ITSM tool

Choosing the right ITSM tool can be a daunting task, with numerous factors to consider and significant risks if the wrong decision is made. In this presentation, the speaker draws on real-world experience to provide practical insights and actionable recommendations. Discover how to streamline the ITSM tool selection process, ensuring a decision that aligns with your organisation’s needs and goals.

Speakers:

Roman Zhuravlev

Case Study: Building Trust in GenAI & Agentic AI – A Journey to Secure and Compliant ITSM

Trust is the foundation of AI-driven IT support. And as GenAI tools and AI agents take on bigger roles in service operations, the stakes for security, compliance, and transparency have never been higher. In this session, join Avi and Chris as they unpack the real-world story of Dornan Engineering. Learn how SysAid’s responsible AI approach empowers organizations to stay in control, ensure compliance, and build lasting trust in their AI-powered operations. Discover how features like customizable monitoring, fine-tuning, and granular data controls help turn GenAI and Agentic AI into secure, reliable partners for your ITSM, delivering smarter workflows without compromising on governance or trust.

Speakers:

Avi Kedmi

Chris Long

Redefining success: Navigating career growth and change in IT service management

Georgie Otubela explores how IT professionals can redefine success and navigate career growth in a rapidly evolving industry. Through personal stories and practical insights, she shares strategies for identifying opportunities, building transferable skills, and embracing career pivots with confidence. Attendees will gain actionable advice on overcoming barriers like imposter syndrome, leveraging mentorship, and future-proofing their careers. Whether you’re climbing the ladder or changing direction, this session equips you with the tools and mindset needed to thrive in IT service management.

Speakers:

Georgie Otubela

Target Operating Model (TOM) – the why and how for Service Management and transformation.

Organisations looking to develop and integrated different aspects of their services can benefit from using TOM as part of their initial strategy and ongoing governance. This helps to focus on core elements, key messages and moving from one state or capability level to another. This is particularly valuable as this can be difficult to visualise and share the same vision with various different stakeholders. Using a TOM is a great way to build shared understanding and drive momentum with some shared and focussed ideas. Given the need to consolidate and integrate a number of areas – business areas, IT teams, new and legacy systems, processes, models, and frameworks – a TOM is a key part of the transformation and governance toolkit. This session provides simple practical guidance on TOM – what is this/ why should we use it /how does it work and what are some key tips for use…

Speakers:

Barclay Rae

Beyond Agentic AI – Computer Use Agents Architecture for Enterprise IT Teams

Agentic AI is boosting enterprise productivity, but most tools remain reactive and respond only after disruptions occur. Computer use agents that run in the background can proactively address issues and offload process work without disrupting the flow of work of end users. They can live on the browser and systems, where most of the work happens, and can amplify productivity by 100x. Autonomous AI is making it possible to provide omnipresent context-rich support and these agents are at the bleeding edge. Learn how you can leverage computer use agents in your IT operations to unlock productivity and growth.

Speakers:

Gautham Menon

Lenin Gali

SAM as a Service - acting as an internal MSP

Discover how Vodafone VOIS is changing the way that Software Asset Management can be delivered internally to their own customers. How acting as an internal MSP is empowering them to build standardised processes and customer journeys using appropriate tooling. Developing internal diverse skills to create a Centre of Excellence, the Sam as a Service team creates global benefit for Vodafone in terms of audit defence, risk reduction and cost optimisation.

Speakers:

Julia Veall

5 ways to supercharge your service desk for the security-minded professional

In today's digital landscape, every organization is a target. Attacks on your ServiceDesk are just one of the vectors for bad actors to gain access to your sensitive data. What if enhancing security could also mean improving Service Desk productivity and efficiency? Join us to explore ways you can increase the productivity and efficiency of your Service Desk whilst reducing overall risk in your organization. We'll take a look at: How the right remote support tool can reduce risk exposure How least privilege and great user experience go hand in hand without ServiceDesk input How JIT Access can help secure your cloud assets and improve ServiceDesk efficiency How reduced risk all starts with visibility!

Speakers:

Marc Morgan-Davies

AI in ITSM - A hammer in search of nails?

AI is all the rage nowadays, no more so than in ITSM. Every major product vendor and several startups have rushed to stake their claim by showcasing their use of AI. Oftentimes, it feels like the AI has been bolted on as an afterthought. And in some cases, it might solve issues faced by a very small segment of the user base. So how should we assess where and when an AI should be used and how do we integrate it into our daily work rather than treat it as a complementary tool?

Speakers:

Akshay Anand

Influencing service management: How can we create a dynamic community that young people can engage with?

Young people are the future of IT Service Management, yet their voices are often drowned out by those who are long-standing members of the industry. Often forced to "follow the rules" set by others, it is time to look at this differently. Young people need to be encouraged to take hold of their future, by being more pragmatic and setting forth their vision of what they want that future to be. They can do this through influencing others via network channels curated and supported by the industry as a whole.

Speakers:

Sandra Whittleston

Sophie Hussey

A practical example of creating value with Enterprise Service Management

In this presentation we showcase a practical example of and enterprise service management setup and the way to maximise value. To create the value, we need service management to become enterprise service management. And we need other ingredients like a strategic approach to integrations, a framework for automations and the orchestration to keep it all together. In this practical example we will showcase how this can be achieved with limited investments leading to maximum value. Our client will join us in the presentation to share the goals they have and how they achieved this.

Speakers:

Cees Bos

Optimize IT operations: Unlocking efficiencies and cost savings through vendor consolidation & integrations

How many IT products are too many? SMB and Mid-Market IT professionals, along with MSPs, constantly struggle to balance numerous optimized point solutions vs. consolidating into as few vendors as possible. Balancing cost optimization, operational efficiency, and innovation while ensuring the remaining tools operate in an integrated fashion is no easy feat. Csaba will explore the strategic and operational benefits of vendor consolidation, including where to save vs. where to invest in innovation, and ensure the remaining tools are tightly integrated. This session aims to give you practical steps for reducing vendor complexity all while future-proofing your IT infrastructure.

Speakers:

Csaba Járomi

Uncomplicate ESM: Mind the (service) gap

Just as London's Underground connects distinct neighborhoods through a unified network, Enterprise Service Management bridges isolated departments into one seamless system. It's time to “mind the gap” between services that create costly disruptions throughout your organiaation. In this session, we will help you discover how Freshworks helps organisations identify critical service gaps and effortlessly bridge them, while creating experiences that are unified, seamless, and unstoppable. Join us as we journey through the University of Strathclyde and Princess Alexandra NHS transformations, discovering how they've connected previously isolated service “lines” into unified networks that deliver faster resolutions, improved satisfaction, and operational excellence.

Speakers:

Matt Bramley

Jeffrey Wood

Kenny Anderson

Keith Laughlin

Chatbot: the road to success, with some potholes along the way…

Everyone is talking about Chatbots and how AI will deliver improved Service Desks and customer experience in the coming years. This is Arcadis’ journey of implementing their Chatbot, getting it wrong and then making it a success. By finding our direction, on what we wanted to achieve, how and when. Our story is about how not making a success of it first time, taking a step back, seeking guidance and inspiration from others and bringing together the right team, we were able to succeed. This is demonstrated by 5% of tickets logged via Chatbot and an improved MTTR and CSAT.

Speakers:

Andrew Hardwick

Katie Morlino

Building a patch management strategy that doesn’t make your end-users mad

Conventional thought is for patching of the operating system and applications on end-user devices to occur during downtime, and either nag or force users to reboot. But if you look at end-user satisfaction and patch compliance reporting, this is precisely the wrong approach. In this session, Jon North turns conventional wisdom upside down. With his method, there’s better patching, less frustration, and happier and more productive users. Join Jon to learn how to rethink your organization’s patch management processes.

Speakers:

Jon North

7 critical touchpoints between ITSM and IT security from a cyber essentials perspective

As cyberthreats become more advanced, it's important to pause and check if your ITSM practices meet basic security standards. Today, ITSM cannot function effectively without being closely connected to IT security processes. By incorporating cybersecurity principles with ITSM practices, organizations can achieve both robust security and operational efficiency, enabling a true win-win collaboration. This session introduces the security-first ITSM framework for everyday ITSM practices. The framework based on cybersecurity strategies such as Cyber Essentials aligns service delivery processes with broader organizational security goals and compliance requirements.

Speakers:

Zephaniah

The impact of Agentic AI on IT Services and Operations Management

Agentic AI is a hot topic for 2025. But what is it, what is the real-world impact it can have on IT Services and Operations, and what does this mean looking further ahead? This session will go through tangible use cases and demonstrations of how ServiceNow is utilising Agentic AI to help customers transform IT services and provide a framework for IT leaders to think about their approach to Agentic AI.

Speakers:

Dale Cheeseman

Badrul Alom

How to retain your talent

In this insightful keynote, Marc Rowley unpacks the essential strategies for retaining top talent in today's dynamic workplace. Covering motivation, fostering inclusion, and navigating multigenerational teams, he provides actionable insights to create an engaging work environment. Attendees will learn how to attract the right people, keep them inspired, and develop the kind of leadership that employees are naturally drawn to. With a focus on practical solutions and real-world applications, this session empowers leaders to drive loyalty, enhance productivity, and reduce turnover. Don't miss the opportunity to future-proof your organisation by creating a workplace where talent thrives.

Speakers:

Marc Rowley

How IT supports saving lives at sea

This presentation explores how robust IT Service Management (ITSM) is pivotal to the lifesaving operations of the Maritime and Coastguard Agency (MCA). By underpinning critical Blue Light systems, ITSM ensures seamless communication, operational efficiency, and rapid incident response, directly supporting life-saving missions. It highlights how partnership-driven collaboration empowers teams, strengthens service reliability, and fosters innovation. Attendees will discover how IT professionals play a vital role in safeguarding lives, driving results, and cultivating a sense of purpose and belonging, reinforcing the idea that IT is not just a support function but a cornerstone of lifesaving operations at sea.

Speakers:

Terry Haines

Malcolm Webb

Glenn Grice

Title: Dealing with uncertainty? We’d rather not!

One thing that is true for all organisations is that we must keep changing and innovating to stay relevant and continue fulfilling our purpose today and in the future. However, structuring our organisations and processes to facilitate effective innovation is a challenge for many organisations and their leaders. So, how do we create innovative teams? How can we make our own team more innovative? And how do we, as humans, deal with the uncertainty and ambiguity that comes with experimentation, considering most of us don’t particularly like it? In fact, many people go out of their way to limit, shorten, or even deny uncertainty altogether, even when we understand that experimentation is needed to be innovative and that we learn from our mistakes. In this presentation, learn from recent academic research conducted with software teams in Germany on uncertainty and intelligent failure. Annemarie will share insights on how people cope with different types of uncertainty on an individual level, how they influence each other within the context of their team, and what we can all do to improve the odds of learning and, in turn, relevant innovation.

Speakers:

Annemarie Wolfrat

Decoding ITSM excellence with Freddy AI

Just as cryptic crosswords challenge us to decode hidden meanings within clever wordplay, modern ITSM demands we unravel complex service challenges lurking beneath routine requests. In this interactive session, discover how Freddy AI acts as your master puzzle-solver, decoding service patterns with uncomplicated, trusted AI that scales innovation across your organisation. We'll explore how United Trust Bank transformed their service operations by implementing Freddy AI. Join us for an engaging experience and learn how Freddy AI helps you decode and solve your most challenging ITSM puzzles. Bring your completed crossword to our booth for a special gift!

Speakers:

Dennis Muburi Wahome

Joshua Lawrence

William J. Lynch

Are you out of your box?

This presentation explores the paradox of "out-of-the-box" (OOTB) solutions—why organisations strive for OOTB implementations but rarely stick to them. It examines vendor variability, misaligned frameworks like ITIL, and evolving needs that challenge OOTB ideals. Through humour and insights, it uncovers the gap between ambition and reality in IT and ESM projects.

Speakers:

Mark McGinn

Is asset management the most important process?

Asset management can be one of the best places to reduce spending and recover value, but it's not sexy so often we neglect it or relegate it to procurement. Yet, you future AI initiative's success depends greatly on the accuracy of your knowledge base as well as your repository of Assets Management Database. Let's expose the value of investing in Asset Management now by exploring how companies use it to comply, optimize and automate.

Speakers:

Matt Beran

ITAM: A Key Player in Certification and Security

The role of IT Asset Management (ITAM) in today's IT management is undeniable and rapidly growing. Service desk providers are integrating ITAM tools or developing their own solutions. Surprisingly, security reasons, including certifications and audits, often drive ITAM implementation. Let me introduce the overlooked role of ITAM in supporting certification and security audits. I will explain the data you can gain, how to work with it, and why it saves time, effort, and money.

Speakers:

Katerina Rapcanova