

Bio: Annemarie Wolfrat is a leadership coach and interim manager at TOPdesk, a global service management company, and an executive PhD candidate at the VU Amsterdam. Her research focusses on how certain things can only be learned, by experimenting and making mistakes, and how both employees and leaders can create the right environments to allow for the experimentation needed to become and stay innovative.
Annemarie is a public speaker with appearances at for example srvision, SITS 2022, 2023, itSMF Finland and IABS 2025.
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