The art of Packaging and Pricing for successful MSPs
Every year more and more MSPs enter the space and competition is continuing to rise. That is why being able to differentiate yourself with effective packaging and pricing is more important than ever. In this session learn how to avoid some of the common pitfalls like under-pricing and overcomplicating, whilst making sure we can sell and deliver on the promises we make to our clients. If you want to close more deals at a better price point and for more profit then this is the session for you.
A smarter way to scale sales with AI & automation
A smarter way to scale sales with AI & automation shows MSPs how to build a more efficient, scalable, and relationship-driven sales engine using AI and automation. This session demonstrates how to generate higher-quality leads with minimal financial investment, while enabling sales teams to spend more time where they add the most value: building trust and relationships. You’ll see how AI supports consistent, relevant messaging that resonates with the right prospects, driving higher open rates and stronger conversion. We’ll also explore how automation streamlines the sales journey, creating repeatable, measurable processes. Attendees will leave with clear, practical actions to implement smarter, more consistent sales growth.
PUMPKIN PLAN YOUR MSP - Simple Steps for transformational Growth!
Shawn Walsh author of “The Pumpkin Plan for Managed Services Providers” will share how he took his MSP's from struggling start up to multi-million dollar acquisitions.
Shawn will share the roadblocks that many face while growing their businesses, and strategies to over come them and continue forward.
Our goal is for MSP's to not feel trapped by their businesses, but liberated, and in a position to go out into their communities and give back.
Your MSP can give you the life of your dreams.
Fledgling entrepreneurs start MSPs because they seek prosperity and control of their own destiny, but after a while some feel enslaved to the business and regularly stressed out. They struggle with growth, profitability and quality of life. It feels like they are on a hamster wheel.
The Pumpkin Plan reveals a path to freedom for MSP leaders that anyone can follow.
You can run your MSP with confidence and positive momentum, achieving the kind of success that empowers you to own your time, enjoy the good life, and be a blessing to those you care about most!
You will learn:
• The difference between self-employment and building a business
• Which services to sell, and who to sell them to (and who not to)
• How to build and manage a great team
• Keys to positioning your MSP for viral sales
• How to build lasting value in your MSP and position it for a successful exit
Full Funnel MSP Marketing: Turning Visibility into Pipeline
Discover how a connected, full-funnel marketing system transforms MSP visibility into real pipeline. This session breaks down each stage - from getting found online, building trust with content, generating engagement, and nurturing prospects, through to closing deals and driving referrals. Learn why disconnected tactics fail and how MSP-specific strategies, automation, and data can power a marketing engine that consistently feeds sales.
Reduce Churn By Improving Your Customer Experience
Competition in the MSP space is tougher than ever, making exceptional customer experience essential for retention and growth. Learn practical strategies and see real examples from successful MSPs who are elevating their service delivery. Join us to gain actionable insights you can apply to improve customer experience and reduce churn.
Lessons from the Trenches: Real-World Growth in a Managed Service Business
In this session, Dillan shares the real-world journey of scaling Microtech from a low 6 figure business to a 7 figure business in under two years.
He will share how building the right team culture transformed Microtech from a small IT provider into a fast-growing Managed Service business. Through real-world examples, he explores how ownership, communication, and accountability became the foundation for scaling effectively. Attendees will learn practical strategies to develop high-performing teams, strengthen collaboration, and align people with purpose creating a service culture that drives both client satisfaction and business growth. This session is ideal for IT leaders and MSP owners looking to scale their operations by empowering their teams, not overloading them.
Sales Mastery for MSPs
According to industry data, acquiring new customers is the second biggest challenge for MSPs. This interactive session is based on decades of industry experience and is designed to provide you with practical insights to help you sell more. In this presentation you will learn practical strategies to sharpen your sales process from consultative selling techniques that build trust to proven tactics for generating leads and shortening long sales cycles. Crucially, you will discover how to grow revenue from existing clients by leveraging upsell and cross-sell opportunities and turning your customer base into a growth engine. Tailored for MSP owners, you will walk away with an actionable plan to win new business and expand existing accounts.
Scaling Smarter with Automation: A Real-World MSP Growth Story
Automation isn’t just about efficiency—it’s a growth strategy. In this session, we’ll break down how MSPs are using automation to support scale, improve service delivery, and create room for revenue growth. You’ll see how automating key business and service workflows reduces friction, improves accuracy, and allows teams to focus on higher-value work. Walk away with practical insights into how automation can power sustainable growth without adding headcount.