

According to industry data, acquiring new customers is the second biggest challenge for MSPs. This interactive session is based on decades of industry experience and is designed to provide you with practical insights to help you sell more. In this presentation you will learn practical strategies to sharpen your sales process from consultative selling techniques that build trust to proven tactics for generating leads and shortening long sales cycles. Crucially, you will discover how to grow revenue from existing clients by leveraging upsell and cross-sell opportunities and turning your customer base into a growth engine. Tailored for MSP owners, you will walk away with an actionable plan to win new business and expand existing accounts.
Date: 13th May 2026
Time: 15:00 - 15:40
Theatre 4 - MSP Show
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