It's Not What You Do, It's How You Do It! 9 Areas of Focus To Take Your MSP From Surviving to THRIVING
Many MSP's offer the same core services and tools, yet some businesses either lose money or just get by, whilst the best in class grow consistently and profitably. The difference isn’t what you do; it’s how you do it. In this session, we’ll break down the nine critical areas that separate thriving MSPs from those just getting by.
You’ll learn:
✅ How to position your MSP as an true business partner to your clients, not just another IT company
✅ The secrets to predictable, scalable revenue (without racing to the bottom on price)
✅ Strategies for building a high-performance team that drives your growth
✅ Why client experience is your hidden competitive advantage, and how to master it
✅ The Operational Maturity changes that boost efficiency, profitability, and service quality
✅ How to cultivate a winning mindset that fuels long-term success
This session is packed with actionable takeaways you can implement immediately to transform your MSP into a resilient, high-growth business. Whether you’re looking to break through a revenue ceiling, improve Operational Maturity, or build a valuable brand that attracts clients, this is the session you need.
Join us and take the first step toward shifting from survival mode to THRIVING!
Inside Out: The Evolving Profile of Insider Threats and Their Hidden Links to the Dark Web
Insider threats are no longer limited to disgruntled employees or accidental data leaks. This session explores how insider risk has evolved to include compromised credentials, coerced insiders, and employees unknowingly linked to dark web activity. Drawing on real-world intelligence, we examine how stolen access, insider data, and leaked credentials circulate across underground forums and marketplaces, creating hidden exposure for organisations. Attendees will learn how dark web intelligence provides critical context around insider risk, enabling earlier detection, better prioritisation, and more informed security decision-making across both public and private sector environments.
5 Ways to Grow MSP Business with Expanded Data Protection Services
Savvy MSPs are finding more revenue from expanded data protection services. Today it's not just basic backup and recovery - data protection services span a range of business services. You might be missing out on easy additional revenue opportunities, including "set it and forget it" low overhead tactics that also improve your client's defense against ransomware.
Based on true MSP stories and new industry research, learn 5 ways to grow your MSP business through broader data protection coverage. Understand what's needed to market, sell, and implement these services to both existing customers and new prospects.
Find and fix your service gaps
Service gaps quietly erode profitability, team morale, and client trust long before they show up in metrics. In this session, Brendan Bastine helps MSP leaders identify the hidden breakdowns between sales, service delivery, and operations that create rework, missed expectations, and burnout. Attendees will learn how to surface gaps using real operational signals, trace symptoms back to root causes, and implement practical process and leadership fixes that actually stick. This presentation focuses on closing the space between how services are sold, delivered, and supported so MSPs can improve consistency, accountability, and client experience without adding unnecessary complexity.
Endpoint Economics: Turn the Workspace Explosion into Your Next Growth and Productivity Engine
The rapid growth of distributed workspace endpoints is transforming the operational and financial reality of managed service providers.
MSPs face increasing complexity in securing and supporting modern work-spaces while margins in traditional service models continue to tighten. This session delivers a practical, actionable framework for turning endpoint sprawl into a scalable engine for growth and productivity.
We will explore the drivers behind endpoint expansion, the operational friction caused by fragmented tools and manual workloads, and how automation, AI-assisted remediation and unified workspace protection can reverse margin pressure.
Attendees will gain clear strategies to redesign cost structures, unlock technician capacity and package outcome-based services that deliver stronger margins and measurable client value. A practical road map will enable immediate action, regardless of MSP size.
Decoding the Cyber Security & Resilience Bill: The Upcoming Rules That Will Reshape MSPs
The UK’s Cyber Security and Resilience Bill is set to become one of the biggest government-led cybersecurity shake-ups in recent years. The reform will expand obligations for MSPs serving critical national infrastructure, affecting around 1000 MSPs nationally. In this session, CyberSmart CEO Jamie Akhtar breaks down what exactly the bill means for these MSPs. We’ll explore the widened regulatory scope, tougher reporting demands, new powers for regulators and the ongoing debate around data centres. You’ll learn what’s changing, why it matters, and the practical steps to stay compliant. If you are a medium or large MSP or support public-sector or CNI-linked clients, this update is essential.
From MSP to MSSP: Becoming a Strategic Security Partner
[Side Note we plan on having guest vendor speakers to talk in different sections 4 max, just for a short time to bring a bit of knowledge and insight to that subject. We;ve not finalised who will be on our stand as yet, so have no confirmed guests, though the talk works just as well without them, but it would add a dynamic nature to it.]
How modern MSPs expand into security leadership and business-aligned risk management.
Highlighting the increasing sophistication of cybersecurity threats. Explaining that MSPs must evolve into MSSPs to deliver business-aligned security and resilience. We’ll explore why this transition is strategic, profitable, and necessary.
Breakdown:
Changing threat landscape
Market pressures on MSPs
Transitioning from MSP → MSSP
Core security capabilities
Co-managed security operations
Vertical-focused MSSP services
Future trends and roadmap
Next steps
From Prompt to Product: 5 AI Demos Every MSP Can Steal
AI tools promise to save time, but most MSPs are still staring at a blank prompt wondering where to start. This session changes that.
In 30 minutes, you'll watch five AI tools demonstrated live. Each one takes a prompt and produces a finished, usable output: a QBR presentation from raw data, a client-facing pricing calculator, a client portal, an automated sales brief, and a marketing measurement dashboard.
Two of these tools are safe for client data. Three are for your own business operations only. You'll learn which is which and why that matters.
You'll leave with five tested prompts you can use the same week, a clear framework for which AI tools to trust with what data, and the confidence to move beyond basic AI chat into tools that build real things.
Operational Excellence for MSPs: How to Build a Smoother, Happier and More Profitable Service Desk
Many MSPs accept chaos as normal, but it doesn’t have to be. This session show shows to modernise your service desk, strengthen process, improve communication, boot team moral, reduce escalations and deliver a smoother, more profitable experience that customers will love!
What are the top 10% of MSPs doing that you aren't?
In this session we will review data and insights from not only the top MSPs in the UK but we will also take a look at some global insights. By understanding what good looks from a sales, operational and strategy standpoint for the top MSPs, we will be able to give attendees to this session actionable steps to take away for their own business. Are you in the top 10% or could you be one of the top 10%? Join this session to find out.