Stop Working FOR Your MSP - Make It Work for YOU
Feeling trapped in your own business? You're not alone.
This session reveals the 3 game changing principles that separate MSPs that scale from those that stall: a growth plan that energises your entire team, a high performing culture that runs without constant supervision, and a sales and marketing engine that ends your referral dependence forever.
Designed specifically for MSP owners who are stuck, frustrated, and ready for change, we'll show you how to build a profitable, valuable MSP that serves you - not the other way round.
Plus, stay for our expert MSP panel Q&A to get your toughest questions answered!
Get there early to claim your seat!
BONUS: Expert MSP panel takes the stage for rapid fire Q&A to help you implement faster!
Stop Revenue Leakage and Boost Your MSP’s Value - Using Contracts Effectively
Many MSPs lose revenue in “grey areas” — common situations never clearly agreed with the customer. In this session, you’ll learn how to identify these hidden sources of revenue leakage and turn your contracts into tools that drive revenue, fuel growth, and boost business value. Join Anne to gain fresh insights and practical steps to grow your business today and position your MSP for a successful, high-value exit in the future.
Rethink, Rebuild, Reprice: A Modern Framework for MSP Best In Class Profitability
Pricing is one of the fastest ways an MSP can transform profitability, yet many leaders still rely on outdated and unqualified assumptions, legacy packages and good old gut feel. This session gives you a modern, maturity-aligned framework to rethink how you price, package and position your services.
Drawing on SLIQ best practices and Service Leadership Index financial benchmarking, you will see how Best In Class MSPs structure their offers, protect gross margins and maintain consistency across their client base.
Expect practical examples, common pitfalls and lessons learned from my current and former MSP businesses. You will leave with a clear, step-by-step approach for recalibrating your pricing structure, improving operational maturity and building a business model that supports long term profitability.
Why Telecom Billing Is the MSP Revenue You’re Missing
Telecom billing is often dismissed as messy, unprofitable, or outside an MSP’s core business. When integrated properly into the MSP stack, it becomes a predictable, scalable revenue stream. This session explores how modern integrations help MSPs simplify telecom billing, improve cash flow, and unlock new recurring revenue.
Reality Check: Today’s Buyer Isn’t Who You Think - AI Agents Are Here
As an MSP, you’ve invested years understanding today’s buyer, but the game is changing - again. Customers are already using AI agents to research, compare, and make decisions, often before you even engage. Drawing on my experience with partners, clients, and our own secret shopping research, I’ll reveal how agentic buyers are reshaping the sales process. Learn practical strategies to optimize your offers, data, and customer experience for AI-native consumers. Discover how to future-proof your go-to-market approach and stay ahead as the buyer’s journey transforms - again. Don’t get left behind designing for yesterday’s buyer.
How to scale a high-performing sales team
This session will walk through how to scale a high-performing sales team - from making your first sales hire to building a structured, accountable team that drives predictable growth. Drawing on real-world MSP experience, we’ll cover how to structure your team at each growth stage, run effective sales meetings, set meaningful KPIs, manage performance, and build commission plans that motivate without hurting margin. You’ll also learn how to avoid common pitfalls that stall sales growth, from weak onboarding to misaligned targets. Whether you're just starting or refining an existing team, you'll leave with practical strategies to build and lead a top-performing sales function
Marketing is not a department: Why growth breaks when leadership treats it like one
Many MSPs don’t have a marketing problem, they have a leadership alignment problem. Marketing is often expected to “just work” without clear direction, sales priorities, or agreed focus areas. This session explores why treating marketing as a standalone department leads to reactive activity, wasted effort, and frustrated sales teams. Attendees will learn how leadership alignment, sales clarity, and strategic focus create the conditions for marketing to actually drive growth — and what “whole-of-business marketing” really looks like in practice.
AI Services Unboxed: How MSPs Can Productise, Scale, and Win
AI isn’t just a buzzword. It is a business model. This session shows MSPs how to turn AI expertise into scalable, repeatable services that drive real growth. Learn a proven framework for packaging AI offerings, from assessment to deployment and ongoing adoption, ensuring consistent client results. See how leading MSPs have successfully enabled AI for customers, unlocking new revenue streams and competitive advantage. Walk away with actionable strategies to build, deliver, and scale your own AI practice. No matter where you’re starting.
State of the Channel 2026
Now in its 13th year, the State of the Channel is a flagship global study offering deep insights into the IT channel. This session focuses on UK & Ireland ITSPs/MSPs, highlighting fresh 2026 data (publishing late March) on channel sentiment, future outlook, and key challenges. We’ll explore the impact of AI and automation, evolving vendor and customer relationships, and emerging business models. Attendees will gain actionable intelligence on growth strategies and ecosystem collaboration to stay competitive in a rapidly changing market.
Leading through Challenge and Change
Change is constant in the MSP industry, whether driven by growth, market pressure, technology shifts, or internal strain. In this session, Brendan Bastine shares practical leadership lessons drawn from real-world consulting engagements with MSPs navigating disruption. Attendees will learn how to lead confidently through uncertainty, communicate with clarity during challenging moments, and create alignment when teams feel stretched or resistant to change. The focus is not theory, but actionable leadership behaviors that stabilize operations, maintain trust, and keep teams moving forward. This session equips MSP leaders with tools to lead people, not just processes, during times that matter most.