How to scale a high-performing sales team

This session will walk through how to scale a high-performing sales team – from making your first sales hire to building a structured, accountable team that drives predictable growth. Drawing on real-world MSP experience, we’ll cover how to structure your team at each growth stage, run effective sales meetings, set meaningful KPIs, manage performance, and build commission plans that motivate without hurting margin. You’ll also learn how to avoid common pitfalls that stall sales growth, from weak onboarding to misaligned targets. Whether you’re just starting or refining an existing team, you’ll leave with practical strategies to build and lead a top-performing sales function