Saved by Seconds - The Decisions That Make or Break an MSP During a Client Breach
When a client suffers a cyber breach, the difference between control and chaos is measured in seconds. Most MSP failures in these moments are not technical, but leadership failures, hesitation, unclear roles, poor communication and decision paralysis.
Drawing on both frontline investigative experience and a life defining moment surviving the 2004 Asian tsunami, where rapid assessment and decisive action meant survival, this talk shows how the same crisis leadership behaviours determine outcomes in cyber incidents.
Attendees will learn how to build a decision ready MSP, cut through panic and lead clients with clarity when every second counts.
Inside Out: The Evolving Profile of Insider Threats and Their Hidden Links to the Dark Web
Insider threats are no longer limited to disgruntled employees or accidental data leaks. This session explores how insider risk has evolved to include compromised credentials, coerced insiders, and employees unknowingly linked to dark web activity. Drawing on real-world intelligence, we examine how stolen access, insider data, and leaked credentials circulate across underground forums and marketplaces, creating hidden exposure for organisations. Attendees will learn how dark web intelligence provides critical context around insider risk, enabling earlier detection, better prioritisation, and more informed security decision-making across both public and private sector environments.
High Functioning Burnout: The Hidden Crisis Destroying Your Best People
Burnout is common in the IT channel, but the version we rarely acknowledge is high functioning burnout. This is the hidden form that affects top performers across both MSPs and vendors; the reliable closers, fixers, and high achievers who look steady while quietly running on fumes. Their performance hides exhaustion until they suddenly disengage or walk away. This session explores why high functioning burnout is so prevalent, how it is often confused with high functioning depression, and why our culture unintentionally rewards it. Through personal experience and practical frameworks, attendees learn to recognize and address the burnout no one sees.
What are the top 10% of MSPs doing that you aren't?
In this session we will review data and insights from not only the top MSPs in the UK but we will also take a look at some global insights. By understanding what good looks from a sales, operational and strategy standpoint for the top MSPs, we will be able to give attendees to this session actionable steps to take away for their own business. Are you in the top 10% or could you be one of the top 10%? Join this session to find out.
High Functioning Burnout: The Hidden Crisis Destroying Your Best People
Burnout in the IT channel is often visible through overworked helpdesks, long hours, constant alerts. But the most dangerous burnout hides inside your top performers. High Functioning Burnout affects the reliable fixers, closers, and "rockstars" who continue delivering exceptional results while silently running on empty. This session explores why MSP and vendor environments uniquely amplify this hidden burnout, how cultural norms reward it, and why it’s frequently confused with high functioning depression (Persistent Depressive Disorder). Through personal experience and practical frameworks, attendees will learn to recognize the unseen warning signs before high performers disengage, crash, or quietly walk away.
Stop Working FOR Your MSP - Make It Work for YOU
Feeling trapped in your own business? You're not alone.
This session reveals the 3 game changing principles that separate MSPs that scale from those that stall: a growth plan that energises your entire team, a high performing culture that runs without constant supervision, and a sales and marketing engine that ends your referral dependence forever.
Designed specifically for MSP owners who are stuck, frustrated, and ready for change, we'll show you how to build a profitable, valuable MSP that serves you - not the other way round.
Plus, stay for our expert MSP panel Q&A to get your toughest questions answered!
Get there early to claim your seat!
BONUS: Expert MSP panel takes the stage for rapid fire Q&A to help you implement faster!
From Chaos to Clarity: Building Your High Performing Tech Team
Are you the bottleneck in your own business? You're not alone.
Most technical teams grow in an unstructured way, leaving leaders firefighting daily issues instead of driving real progress. The result? You coast from year to year, exhausted and frustrated, whilst your team waits for your direction on everything.
Here's the truth: successful MSPs are built on aligned, connected teams that don't need constant supervision. Without this foundation, you'll always be working harder than everyone else.
In this powerful session, we'll walk you through proven, MSP specific frameworks that the best leaders use to build, engage, and motivate exceptional technical teams. You'll discover how to step out of the weeds, develop confident leaders around you, and create a team that genuinely works for you—not the other way round.
If you're ready to break free from being the answer to every question, this session is essential.
BONUS: Expert MSP leadership panel sharing real life examples in a rapid-fire Q&A to help you get started immediately!
Get there early to claim your seat!
What top-sport performance psychology teaches us about building the MSP of the future.
Transformation in the MSP industry isn’t defined by AI, automation, or new operating models alone, it starts with the mindset of the people leading the organization. In this high-energy, no-nonsense session, Hendrika Willemse draws from her journey as a world champion athlete and tech leader to unpack how performance psychology can unlock stronger leadership, sharper execution, and more resilient MSP teams.
Hendrika shares practical mental models, real-world lessons, and personal stories that reveal what it takes for MSP leaders to perform at a consistently high level, especially in an industry defined by fast change, high pressure, and constant customer expectations.
This session gives MSP leaders a fresh, human-centric perspective on transformation: not as a technology project, but as a performance evolution.
How to scale a high-performing sales team
This session will walk through how to scale a high-performing sales team - from making your first sales hire to building a structured, accountable team that drives predictable growth. Drawing on real-world MSP experience, we’ll cover how to structure your team at each growth stage, run effective sales meetings, set meaningful KPIs, manage performance, and build commission plans that motivate without hurting margin. You’ll also learn how to avoid common pitfalls that stall sales growth, from weak onboarding to misaligned targets. Whether you're just starting or refining an existing team, you'll leave with practical strategies to build and lead a top-performing sales function
Marketing is not a department: Why growth breaks when leadership treats it like one
Many MSPs don’t have a marketing problem, they have a leadership alignment problem. Marketing is often expected to “just work” without clear direction, sales priorities, or agreed focus areas. This session explores why treating marketing as a standalone department leads to reactive activity, wasted effort, and frustrated sales teams. Attendees will learn how leadership alignment, sales clarity, and strategic focus create the conditions for marketing to actually drive growth — and what “whole-of-business marketing” really looks like in practice.