On the 13th May, Jenny Hock, VP, Product Management at GoTo will be taking to the stage at SITS for No Longer Science Fiction: Putting AI to Work for SMB Service Desks Today

What’s the most rewarding aspect of your job?

Helping IT professionals leverage AI to revolutionise the way they work.

How did you get into the world of AI for IT support?

My background is diverse – I spent 5 years leading advanced fulfilment products at Amazon before joining GoTo/LogMeIn, but I’ve always been drawn to the leading edge. At GoTo, that means using AI to fundamentally change how IT teams operate.

For a service desk team with limited time and budget, what is the one AI use case you would recommend they tackle first, and why?

Record and transcribe your support sessions. It requires zero process change, and the AI-generated summaries and trend insights will immediately show you where to focus – and make the case for doing more. 

What are you most looking forward to at SITS?

Learning from and meeting with customers and other ITSM professionals.

What do you want visitors to take away from your session?

Whether it’s in-house or through a solution like LogMeIn Resolve, AI is the answer to move from reactive to proactive IT management.

SITS – Service Desk & IT Support Show, taking place at Excel London 13-14 May 2026.

For further information, please visit www.servicedeskshow.com.

Book your free ticket here.