SITS – The Service Desk and IT Support Show, and the MSP Show returned to Excel London on the 13-14 May 2026 with a fresh wave of new exhibitors, and two days of high quality connections that left the community already looking forward to next year.
‘It’s always valuable to spend time with fellow ITSM professionals discussing best practices, emerging trends, and the challenges we’re all navigating’
SITS remains the only event in Europe offering a completely free ITSM education programme, spanning seminars, panels, Breakfast Briefings and Hot Topic workshops.
The largest ITSM-focused event in Europe, this year’s show brought together 140 vendors showcasing the latest in the IT service management, service delivery and support.
‘The energy at this show never disappoints. Neither does the community’
Event Director, Alice Fulton said: “Walking the show floor this year, the energy was hard to miss. People were genuinely engaged, having real conversations and finding real answers. That is what SITS is all about.”
Alice said “Reaching 30 editions is a milestone we are incredibly proud of. SITS has always been about serving this community, and the fact that it keeps growing tells us that the need for a dedicated space like this is as strong as ever.”
‘Everywhere I turned, there were conversations about automation, service operations, integrations, AI, security, ITSM, and data quality… I was genuinely in my element’
Exhibitors ranged from household names to emerging start-ups, including Alvao, Xurrent, NinjaOne and SysAid. Solutions covered everything from managing AI risk and leadership to employee experience and autonomous ITSM.
Beyond the sessions, the show floor had plenty to keep attendees entertained. This year’s highlights included a KITT car and a McLaren on display, the Mandalorian and Grogu roaming the floor for photos, a dedicated photo wall. There was something for everyone between sessions.
“Nothing replaces a conversation with a real IT pro who looks you in the eye and tells you what they think. About the product. About the marketing. About the people. That feedback loop is worth every square meter on that show floor.” Comments David Protzmann, VP Marketing at NinjaOne.
The seminar programme ran across three theatres and a keynote and packed in 60+ sessions over two days. Speakers from across the industry tackled topics ranging from managing AI risk and leadership to employee experience and autonomous ITSM.
‘The programme was full of insights, my brain was so full of ideas afterwards!’
‘The MSP Show is the perfect addition to SITS’
The third edition of the MSP Show took place alongside SITS, and by every measure it was the strongest edition to date. Attendance grew to 1,800+ MSP professionals, while exhibitor numbers increased by 10%. The response from attendees and vendors alike has been overwhelming, with feedback consistently describing it as the best MSP Show yet.
SITS Netherlands returns for the second year
SITS and the MSP Show Netherlands return to Jaarbeurs, Utrecht on 22 September 2026. Both events will be bringing the best of the London show to a Dutch audience, with a full programme of technology, education and networking built for the ITSM and MSP communities.
SITS, The Service Desk & IT Support Show and the MSP Show are back 19-20 May 2027 at Excel London.