
Uptime Labs lets your entire team become experts at managing any type of incident so you can reduce downtime.
Users will develop competencies in commanding incidents, scoping, incident mechanics, communication, escalation, security awareness, and technical knowledge.
What do Uptime Labs do?
Our mission is simple – we are here to help companies master incident response.
We created the world’s first AI-driven incident management simulation that helps teams build confidence, sharpen their skills, and stay cool under pressure – no matter the incident. It enables entire teams to master incident response, reducing downtime while developing expertise in leadership skills, scoping, incident mechanics, communication, escalation, security awareness, and technical knowledge.
How did you get started?
After 15 years as sleep-deprived software engineers on support rotas for financial trading platforms, we know the pressure first-hand. We’ve justified millions spent on monitoring and APM tools – only to realise they’re useless if engineers are encountering them for the first time during a crisis.
We learned the hard way: investing in tools means nothing if your team isn’t prepared. That’s why we created Uptime Labs – turning stress into something manageable, and even fun, by gamifying the training.
What are you looking forward to most at SITS?
Connecting with individuals and companies seeking incident management support, where we can share insights and offer over 20 years of expertise in handling complex incidents.
Why should visitors come to your stand?
Looking to hone your skills and improve your uptime?
Our platform:
- Reduces time to respond
- Business suffers shorter outages
- Engineers get time back
- Drives consistency across team members
- Closes team skill gaps
- Everyone uses the same incident terms and strategies
- Creates measurable performance
- Track your team’s progress, wherever they are located
- Comply and evidence a formal incident response training plan
If you want to mitigate risk, or discuss what risk looks like, visit us at our stand.


