Jaro specialises in speaking to a wide variety of vendors across ESM, ITAM, AIOps, Intelligent Automation, and Experience Management, while leveraging access to over 8,000 customers. This enables him to understand market movements, customer and vendor challenges, and identify where customers are seeing the biggest return on investment, allowing him to share his findings with the market. He regularly records podcasts, speaks at conferences, or publishes blogs as JaroBOT.