SITS – The Service Desk & IT Support Show was the hub of all things ITSM earlier this month at London Olympia.   Thanks to its fresh content, new networking spaces, and quality vendors, this ‘must-attend’ event welcomed 3,747 ITSM professionals through its doors (up 7% for 2017) on 7-8 June.

“I see attending SITS as not only keeping in touch with the trends in the industry but for personal development.  I live in Australia and there is no event like SITS over this side of the world – that’s why I make the effort to attend,” says Victoria Hey, IT operations manager at BVN Architecture.

“SITS is a great place to meet like-minded people looking for new products or ideas.  There’s no shortage of seminars to cater for the information hungry, and the show has a friendly atmosphere with people willing to share ideas.  A great day out!” says Adnan Khaliq, IT helpdesk manager at The Medical Defence Union.

“It’s the perfect place to get an insight of current trends and meet people with exactly the same problems and challenges in their organisations,” says Piotr Lubczynski, global IS service centres manager at NSG Group.

“The seminar content was amazing, it’s hard to believe that all of this high value insight into what makes a successful organisation was available to us,” says Sharon De Vall, ICT service centre manager at BT Lancashire Services.

“SITS has been extremely valuable in terms of seminars and meeting vendors.  It has been a great place to be informed of what’s happening in the market – thank you,” says Vishwas Chadrashekar, IT project manager at The Church of England.

“The show is a great place to review the service we offer and realise where we need to focus next,” says Belinda McKenna, incident and problem manager at Kingston University.

This year’s show floor was packed full of service desk and help desk managers, technical specialists, consultants, CIOs, CTOs, IT directors, and senior IT decision-makers from around the UK, looking to network, research, learn, and discover the latest technologies and developments.  The event garnered visitors from companies as diverse as Telegraph Media Group, Waitrose, PepsiCo, ASOS, Chelsea Football Club, NHS England, BT, Bank of England, British Gas, Channel 4, EDF Energy, Ford Motor Company, and Fujitsu.

David Maguire, event director of SITS says: “We have just experienced two amazing days at SITS and, as always, are overwhelmed by the positive reactions from our visitors, exhibitors, speakers, associations and media partners.  We work hard every year to ensure that our content stays as fresh, and as relevant, as possible for our audience.  We endeavor to listen to feedback, to make sure the next show is bigger and better than the one before, and the support from the industry has been phenomenal.  91% of visitors rated the range of products, services and exhibitors as good or excellent, so we couldn’t be happier.”

Furthermore, 90% of surveyed visitors rated their overall experience at the show as good or excellent.  Whilst the quality conversations and calibre of attendees again impressed countless exhibitors – prompting over 61% of them to rebook for 2018.

Ivanti, Hornbill, Axios Systems, Atlassian, Bomgar, Manage Engine, Alemba, Sunrise Software, TOPDesk, and SysAid have already reserved their stands for 2018.

Summing up their exhibiting experience, Luke Barton, business development manager at CompTIA says: “SITS is spot on! It is our second year of attending and each year it grows in strength.”

“SITS is as a must-attend event to meet potential customers and network with existing customers.  The organisation, venue and logistics are all excellent,” says Steve Morgan, director of Syniad IT.

“The SITS show is a good event for us, our stand is always busy, we’ve had good quality conversations and we have also generated business from the show,” says Catherine O’Reilly, EMEA marketing director at Kaseya.

Show highlights for 2017

Renowned for delivering exclusive insights from industry thought-leaders, the Keynote Theatre attracted lively sessions (many standing-room only) from Georgina Owens (Vodafone); Jonathan Leckey (Auto Trader UK); Natalie Calvert (CX High Performance); Chris Rydings (Axios Systems); Chris Weston (Jumar Solutions); David Bellini, (ConnectWise); and Manish J. Patil (NTT Data Services).  Plus two panel discussions chaired by Barclay Rae (ITSMF UK) and Matthew Burrows (BSMimpact).

Whilst the show’s packed seminar programme featured sessions from Forrester Research, Manage Engine, SysAid, TOPDesk, ComAround, Axios Systems, Everbridge, Pink Elephant, Cherwell Software, BMC, Service Flow, Freshservice, Sollertis, Ivanti, CompTIA, Alemba, and Domestic & General – covering topics like SIAM, BRM, DevOps, Service Desk trends, IT Support Skills, global customers, service desk analytics and more over the two days.


SITS – The Service Desk & IT Support Show returns to Olympia, London on 5-6 June 2018.

For further information about the show, including its exhibitors, and speakers the 2017 Show Guide is still available to view at




Media enquiries & photography requests to:

Sharna Waid, PR Executive
t: +44 (0)1273 645144
e:  [email protected]

Emma-Louise Jones, Head of PR
t: +44 (0)1273 645134
e: [email protected]

Event enquiries:

David Maguire, Event Director
t: +44 (0)1273 645127
e: [email protected]

 Exhibitor enquiries:

Alice Fulton, Sales Manager
t: +44 (0) 1273 645138
e: [email protected]


SITS17 show images:

High resolution imagery is available upon request:

Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, and Nailsworth.  Diversified UK’s portfolio includes SITS – The Service Desk & IT Support Show; Accountex; Casual Dining; lunch!; Commercial Kitchen; Natural & Organic Products Europe; Nordic Organic Food Fair and Natural Products Scandinavia in Malmö, Sweden; Natural Products magazine; Natural Beauty News; Geo Business; Ocean Business; MARELEC Marine Electromagnetics conference; Euro Bus Expo; Coach & Bus UK; British Tourism & Travel Show; Route One; and Group Travel and Tourism.  For more information, visit:

Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face–to–face events, digital and print publications and television stations.  Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management.  Based in Portland, Maine, USA, Diversified employs over 850 staff, across eight divisions in seven countries.  For more information, visit:

Author Bio:
Sharna Waid

Sharna Waid

PR Executive

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